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28-31 Oct 2025
FSB
Koln Messe,
Cologne,
Germany
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Mass participation
Mass marketing
Running through rivers in winter, swimming
in cold lakes, cliff top marathons and bicycle
races on the streets of the capital – there is
a market for all of these! Kath Hudson looks
at the growth of mass participation sporting
events and finds that it could well be the key
to mobilising people to get active

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Company profiles |
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NUSSLI Group
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Sports Management directory |
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