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Mass participation
Mass marketing
Running through rivers in winter, swimming
in cold lakes, cliff top marathons and bicycle
races on the streets of the capital – there is
a market for all of these! Kath Hudson looks
at the growth of mass participation sporting
events and finds that it could well be the key
to mobilising people to get active
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International Development
Emerging nations
The balance of power in sport is shifting.
Emerging nations are increasingly winning
bids to host major events over more
established sporting countries. But how
sustainable is this development? We speak to
sports development expert Derek Casey
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Analysis and Trends
Sustainability in sport
A look at innovative approaches to sustainability
in sport –_including USTA, organiser
of The US Open tennis tournament – which
has set the ambitious target of making the
event the most sustainable in world sport
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Sports Technology
Technological revolution
From mobile apps increasing fan
engagement and improving crowd
management to the array of gadgets
designed to enhance elite performance and
training techniques, technology is radically
altering every facet of the sports industry.
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