Untitled Document
21 Sep 2017 Sports Management Handbook
 

HOME
VIEW DIGITAL EDITION
CONTENTS
PROFILES
BUY HANDBOOK
JOBS
NEWS
BLOG
PRODUCTS
ADVERTISE
CONTACT US
Sign up for FREE ezine
Current issue
Sports Handbook
Current issue

View this issue online
Buy print edition
Download PDF

Previous issues
Sports Management Handbook
2013 issue

View issue contents
View this issue online
Download PDF
Sports Management Handbook
2012 issue

View issue contents
View this issue online
Download PDF
Sports Management Handbook - Making a fresh start

Welcome

From Sports Management Handbook 2014 issue 1
Making a fresh start


Huge change in the developing world is creating a global market for sport where major event bidding, facility development and both elite and community sport are part of a rich mix of opportunity

Although the sports market is mature in the West, developing countries from Indonesia to Mexico are experiencing rapid growth as a result of increased affluence. This is creating a fresh start: a situation where systems and facilities can be built from the ground up in a sustainable way, avoiding mistakes made in more established markets.

Done well, this trend will create positive benefits for all, as sport becomes more of a global market and expertise and opportunities are shared.

Globalisation is changing the way sports shape their communities and on page 54, we examine this trend and look at how new facilities are being funded in emerging markets – initially to win major events, then afterwards in response to growing aspiration.

Derek Casey, chair emeritus of World Leisure, who spends most of his time travelling the world, advising and lecturing on sports development, says: "It's clear that if you see countries developing economically, getting people out of poverty and creating a more equal society, you're likely to see higher levels of participation, as well as increased ambitions to become a player on the international stage."

Many positive things can come from sports facility development if the strategy is sound: "It's important for emerging nations to realise that their ambition to play on the international stage should not ignore, or be a substitute, for parallel domestic development," says Casey. "A strong sports hinterland is a strong base for the successful staging of international events.

"There should [also] be more emphasis on making sure hosting a major sporting event contributes to health, education, environment, equality and wealth creation and distribution,” he concludes.

With China funding sports facilities in exchange for raw materials via its stadium diplomacy deals and major sports and sponsors targeting developing nations, the role of sport in these areas must be safeguarded to ensure we build it better second time around. With advocates such as Casey working to share best practice globally, the aim is to open up two-way communications for the benefit of all involved.

Liz Terry, editor

twitter: @elizterry


Originally published in Sports Management Handbook magazine 2014 issue 1

Published by The Leisure Media Company, Portmill House, Portmill Lane, Hitchin, Herts SG5 1DJ. Tel: +44 (0)1462 431385 | Contact us | About us | Advertise | © Cybertrek Ltd