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15-17 May 2026
CryoCON 2026
Dallas Fort Worth at the Denton Convention Center,
Denton,
United States
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Mass participation
Mass marketing
Running through rivers in winter, swimming
in cold lakes, cliff top marathons and bicycle
races on the streets of the capital – there is
a market for all of these! Kath Hudson looks
at the growth of mass participation sporting
events and finds that it could well be the key
to mobilising people to get active
View in digital edition
View online |
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| Company profiles |
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CYBEX International UK
CYBEX is a leading manufacturer of
premium commercial fitness equipment More>> |
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Escape Fitness
Since starting 15 years ago, Escape
Fitness has built a reputation for product
innovation, quality and design and through
great partnerships, has managed to grow
and compete in very challenging markets More>> |
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Physical Company Ltd
Physical Company provides complete
health and fitness solutions, including
equipment, education & design to
individuals and organisations across the
UK and Europe More>> |
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FaulknerBrowns Architects
FaulknerBrowns is renowned for
outstanding performance in the delivery
of innovative, award-winning and recordbreaking
buildings
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Rubb Buildings Ltd
Rubb was founded in 1977 and has a proud
history of delivering innovative and quality
structures to a wide range of clients More>> |
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Wattbike Ltd
The then head of performance at British
Cycling, Peter Keen – who was cyclist Chris
Boardman’s coach at the time – wanted to
create a new type of training bike that was
unlike anything else on the market More>> |
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Charles Lawrence
Charles Lawrence Surfaces
has been at the forefront of
the artificial sports surfacing
industry since 1975, making
it one of the most respected
and long established names
within the sector More>> |
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UK Trade & Investment
UK Trade & Investment is the government
department that supports UK companies
to trade internationally and helps overseas
businesses to set up in the UK More>> |
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Gladstone Health & Leisure
Gladstone Health & Leisure has been at the
forefront of leisure management software
technology for more than 30 years More>> |
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AFLS+P
AFLS+P is the leading designer of sports
and leisure buildings around the world More>> |
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| Sports Management directory |
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